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Softball Excellence – Creating the Premier Online Destination for all things Softball.

The world of online training is quickly growing beyond its traditional borders of professional development, institutional training, and academia. More and more organizations are looking to leverage educational technology to expand or enhance their services. Softball Exellence is such a organization.

Softball Excellence is a softball training & education company founded by Cindy Bristow, a world-renowned instructor, clinician and author.  Cindy formed Softball Excellence to realize her vision of providing the very best instructional information on every softball topic and skill. To players, coaches, and parents Softball Excellence has become one of softball’s premier destinations – it  is the world’s largest online repository of softball related training.

In 2014 Softball Excellence found itself at a crossroads as their existing ecommerce vendor announced it would soon cease to be in operation. Knowing that continuing to develop their educational offerings was essential, Softball Excellence set out to find a new vendor that could support their ecommerce needs and help them grow the training aspects of their services.

Softball Excellence had a few requirements that made finding a new vendor a bit of a challenge.

  1. They had a large product catalog made up online training products, as well as physical products. Physical products required tax calculations, FedEx shipping calculations, as well as integration with a fulfillment center for order processing.
  2. They had an extensive database of existing customers and orders that absolutely had to be imported into the new system.
  3. With their large catalog, their customers needed a flexible search interface to allow them to easily browse products by key word, category, skill type or skill level.

During their search process they came across LearningCart and were attracted to its flexibility and focus on facilitating the sale or both physical and educational/virtual products. After reviewing their options the answer was clear – only LearningCart provided the features they needed.

With a tight deadline before their old vendor shut down, LearningCart was able to get the new system up and running, import all of Softball Excellence’s legacy data, and even work with them to create a brand new website design, all in the course of about a month.

2 years later, Softball Excellence still relies exclusively on LearningCart to run their online storefront.  They recently completed a “Phase 2” update of the site to enhance some of their membership and subscription options. They are now looking to expand their business with the help of several new features that have been added to LearningCart.

Robin Pokoj of Softball Excellence says
"Although the transition to a new system has been an involved and complex process - Working with the LearningCart team has been great – they listen and they are very knowledgeable.  LearningCart is a good product that really works for us."

Read more about Softball Excellence at: www.SoftBallExcellence.com