Forester
Media

Forester Media is a national publishing company focused on providing resources for professionals engaged in a wide range of infrastructure, engineering, and related environmental practices. Through their education division, Forester University publishes magazines and books, annually holds industry conferences, and offers courses and webinars.

Forester University needed a dynamic platform that would allow them to add classes or quizzes quickly and easily while supporting their large customer base and broad range of new products. It quickly became clear that LearningCart’s affordable pricing model, extensive and intuitive features, and customization options provided all of the essentials.

The overall implementation from start to finish took about 3 months.  “LearningCart finished their customization work right on time” states John. “Until you get into it and start working with the product you never really know how it will go. Our expectations were definitely met.”

“The main product/course/quiz/module process works great and the Admin is stronger than we expected.   We had so many manual processes in place that we’ve been able to eliminate with LearningCart – it’s made life a lot better for us!  We now have about 220 courses on our site and we put on at least 1 live webinar a week. Our webinars are very large – sometimes up to 1000 attendees.  The fact that they can access their certificates on their own is a huge help.”

LearningCart’s integration with Google Analytics has also helped with sales and marketing says John -   “What we’ve seen is that we are now able to capture metrics and review them more closely – we have google analytics, we’ve hooked up an e-commerce funnel and can analyze where traffic is coming from, etc.  This is helping us make some decisions about what products we should be offering, and what is performing or not performing.  We’ve been able to do more experimentation and testing on specials and discounts that we weren’t able to do before. “

“We failed with custom development in the past and so were very cautious moving to a new system... LearningCart definitely makes my life easier.  The software is very good, and the people are even better!”
John Richardson
Director Web Strategy, Forester Media Inc.